About
Staff Engineer & AI Lead
I’m a Staff Engineer & AI Lead at Verbit.ai, with over 10 years of experience building and scaling modern web and mobile applications.
I lead UI infrastructure, architecture, and front-end strategy across multiple products — focusing on performance, accessibility, CI/CD automation, and an AI-first approach to development.
I’m passionate about mentoring engineers, improving developer experience, and driving cross-team alignment between product, design, and architecture.
Impact areas
What I do
Architecture & UI infrastructure
I design scalable front-end foundations: patterns, shared components, performance budgets, and integration boundaries that keep teams moving fast.
Performance & accessibility
I treat speed and a11y as product quality. I build systems that are measurable, testable, and maintainable over time.
DX & CI/CD automation
I improve developer experience through automation, guardrails, and feedback loops: tests, linting, a11y tooling, and build pipelines.
Mentoring & cross-team alignment
I mentor engineers, build hiring/onboarding systems, and align product, design, and architecture so teams can ship with confidence.
Timeline
Experience
Staff Engineer & AI Lead · Verbit.ai
Dec 2025 — Present
- Acts as a senior technical leader shaping front-end architecture, system quality, and long-term technical strategy across products.
- Leads and executes cross-team initiatives (shared UI components, platform gaps, infra improvements, and DX enhancements) while staying ~50% hands-on in code.
- Drives standards for performance, accessibility, testing, and maintainability — with practical guardrails that scale across teams.
- Owns the strategy and implementation of AI-driven developer experience (DX) improvements across engineering.
- Evaluates and deploys AI coding assistants and AI-powered workflows, and trains engineers to use them effectively for real daily leverage.
- Defines safe, compliant AI practices (privacy, data handling, security) and builds internal AI integrations to streamline CI/CD, debugging, documentation, and code review.
Frontend Tech Lead · Verbit.ai
Mar 2024 — Dec 2025
- Led front-end architecture, infrastructure, and cross-app UI initiatives.
- Collaborated with VP Architecture, VP R&D, and CTO on strategic FE decisions.
- Built and scaled the front-end team — hiring, onboarding, and mentoring engineers.
- Drove accessibility, testing, and responsive design standards across products.
- Improved CI/CD pipelines with Slack automation, library versioning, and a11y tools.
- Acted as the focal point for design and Figma approvals.
Senior Frontend Developer · Verbit.ai
Jun 2023 — Mar 2024
Mobile Team Lead · Gloat
Sep 2021 — Jun 2023
- Led the mobile development team using React Native.
- Delivered high-impact features and managed releases to app stores.
- Contributed to large-scale web apps using React, Redux, Styled Components, and Storybook.
Senior Frontend Developer · Gloat
Jan 2021 — Sep 2021
Frontend Team Lead · Edea AMC Ltd
Jul 2020 — Jan 2021
- Developed a complex ERP system using React and .NET Core.
- Established workflows and team practices around Scrum and Atlassian tools.
- Collaborated closely with design, QA, and backend teams for smooth delivery.
Full Stack Team Lead · Elbit Systems Ltd
Sep 2016 — Dec 2019
- Designed and delivered full web applications for defense clients worldwide.
- Migrated legacy ASP.NET systems to .NET Core and Angular.
- Built CI/CD pipelines using Jenkins and Python.
- Served as Scrum Master and coordinated development, QA, and client delivery.
Skills
Frontend
Mobile
Backend
Tooling & CI/CD
Methodologies
Education
- Tel Aviv University — B.Sc. Computer Science